Max joined the Centre for Workplace Leadership in 2015 after completing his PhD in Marketing/New Product Development at the University of Melbourne. Before coming to Melbourne, he completed a Masters in Management and Technology at TUM Business School in Munich, Germany, and worked for W.L. Gore (Gore-Tex) on a range of consumer-inspired innovation projects.
Max researches approaches for customer participation in the generation and commercialization of new products and services. With co-creation becoming more and more common in marketing and product development, his research investigates the performance implications of utilizing different customer participation approaches while taking into account contingencies given by the firm’s overarching business strategy and organisational culture.
Currently, Max is managing a research project coordinated through the Australian Council of Learned Academies. The project investigates the extent to which innovation in high-performing Australian enterprises is underpinned by the provision and interaction of technical and non-technical human skills and capabilities. The project aims to show how government, industry and education can promote optimal investment in skills mixing to support the innovative enterprise.
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